E.L.F Cosmetics

They say: ''We at e.l.f. believe that innovative technology, quality ingredients and superb delivery systems should not be limited to prestige retailers. Every woman should have the opportunity to participate in innovation, without sacrificing her budget. Our cosmetics are designed to improve and accentuate the individual, not hide her away. 

Launched in New York in 2004 and guided by American celebrity and beauty professional Scott-Vincent Borba (the man behind Hard Candy’s cosmetics line), e.l.f. is a revolutionary new beauty company, able to provide a line of cosmetics that moisturise, hydrate, and enliven your complexion without taxing your budget.

We are often asked how we are able to provide our customers with such wonderful products, most for as little as £1.50. By developing quality cosmetics and the highest standard of service, but using the internet for branding rather than higher-priced advertising media; by sourcing the best ingredients at competitive prices; and by prioritising our products, rather than their packaging, e.l.f. always provides you with quality and value.

e.l.f. has been a revolution in the beauty industry, turning heads away from more expensive brands with its unique approach. These values extend to our recently launched new range fine mineral make-up.

Some can’t believe that we are able to operate and grow with such low prices, but keep an eye on our Buzz section to catch some of the industrys' leading beauty editors' endorsements from GMTV, This Morning, Hello!, Marie Claire, Glamour, Grazia, The Times and many others.

e.l.f. arrived on British shores with it's much anticipated launch on 27th November 2007 and is run by Welsh brother and sister team, Neil Phillips and Jo Westlake from e.l.f. UK's HQ in sunny Swansea!!''

I finally bit the bullet and ordered a bumper haul of goodies which I cannot wait to receive and try! They are currently running a fantastic offer (50% off when you spend £30 or more until 1pm GMT on 30/07/2011) which allowed me to get 20 products for only £25.20 including delivery.

I was introduced to this brand via friends, online forums and a Facebook group I am a member of.

THE WEBSITE

I found the website to be very user friendly. Like most online stores it has various categories along the top bar, you hover your mouse over these and down pops a box to allow you to select your product. After you have selected your product, you have the choice of many shades where applicable. Checkout was seamless. Same procedure as many other sites I have used; enter billing details, email address, phone number (if you wish to receive a free text when your products have been dispatched) and upon submitting these details, you are taken to a SagePay site. This gives you MANY options to pay for your goodies, including Paypal. After paying I received a confirmation from E.L.F and SagePay within minutes. Very impressed!

MY GOODIES

I went a little crazy on the website and bought so many items I'm now unsure that they will actually fit in my make up box!!

Item	Item Details
All over color stick	Pink Lemonade
Healthy Glow Bronzing Powder	Warm Tan
Lip Stain	First Date
Plumping lip glaze	NEW - Fuchsia Fanatic
Plumping lip glaze	Oasis
Shimmer Eyeliner Pencil	Black Bandit
Mineral Infused Face Primer	Mineral Infused Face Primer
Mineral Glow	Shimmer Mineral Glow
Liquid Eyeshadow	Sexy Silver
All over color stick	Spotlight
Blushing, Bronzing and Blending Brush	Blushing, Bronzing and Blending Brush
Eye Widener	Eye Widener (white)
Liquid Eyeshadow	Cream Dream
Therapeutic conditioning lip balm	Strawberry Crème
Hypershine lip gloss	NEW - Bubble Gum
All Over Cover Stick	Apricot Beige (fair)
Beauty Encyclopedia	Sparkle Eyes
Natural Radiance Blusher	Shy
Shimmer Eyeliner Pencil	Iconic Ivory
Tone Correcting Concealer	Apricot Beige (fair)

I was amazed with the cost of delivery. Considering the size and weight my package will be, £2.95 is a bargain!

I will review each of these products when they arrive and try my best to give factual information about the products.

I will admit I am a little worried about how the quality of the products will be. I just feel that £1.50 for most items on the site is incredibly cheap but I have been assured that the quality is good, so here's hoping!!